October 16, 2023

Reveam is once again looking forward to the upcoming Global Produce & Floral Show, sponsored by the International Fresh Produce Association (IFPA). This event, as usual, promises to be an unparalleled gathering of industry leaders, experts and innovators.

Here we highlight some of the valuable insights and opportunities we’re anticipating.

Important Industry Connections

One of the standout features of the Global Produce & Floral Show is its exceptional guest list. This event brings together a number of key buyers in our sector, providing us with a unique opportunity to forge new relationships and partnerships.

Building these connections is crucial for Reveam, enabling us to understand the evolving needs of our industry and how to better tailor our solutions to what the market requires.

What’s New in Regulation

The event will offer a number of important sessions related to regulation. For example, “2024: What You Need to Know to Play by the Rules.” With the increasing demand for sustainability, social responsibility and other environmental certifications, there are notable similarities and important distinctions to be applied to the realm of food safety.

Organizations are actively striving to align with third-party standards and prevent future audit exhaustion. Industry experts will draw lessons from the harmonization endeavors in food safety standards, and explore how these standards can be harnessed to expand market access, bolster regulatory compliance and safeguard the interests of both consumers and the environment.

Understanding Consumer Preferences

Consumer preferences are at the heart of our industry as buyers are becoming ever more conscious of healthy eating, sustainability and product quality. With extensive consumer data analysis, we can better tailor our solutions to meet these demands and help our clients provide products that resonate with consumers of all generations.

Consumers are increasingly believing in the power of fresh produce to improve health and well-being. The IFPA’s work to increase demand for fresh produce aligns perfectly with Reveam’s mission to enhance food safety.

Communications and Public Relations

Public relations and communications play a vital role in championing food safety. There are a number of sessions at the IFPA dedicated to PR and communications professionals, providing excellent opportunities to connect with peers on how best to communicate and manage issues and advances for Reveam.

Cutting-Edge Technology and Innovation

The event promises to deliver cutting-edge technology insights with stand-out keynote speakers like Steve Wozniak, co-founder of Apple. His expertise in technological innovation will provide valuable perspectives on innovations affecting the future of food safety.

Additionally, Dr. Elliott Grant, CEO of Mineral, an Alphabet company, will discuss the role of AI and perception technology in creating a more sustainable food system.

Finally, the AgTech celebration in the Innovation Hub at the event provides a fantastic opportunity to continue conversations with speakers and peers, fostering a collaborative environment for the advancement of technology in the agricultural sector.

An Essential Annual Industry Convocation

The Global Produce & Floral Show is a “can’t miss” event on Reveam’s calendar. This gathering of so many industry leaders represents a singular opportunity for us to meet with peers and colleagues as well as potential new customers as we gain insight into important areas, including consumer preferences and technology advances in our sector.

We are excited to be part of this transformative event and look forward to contributing to the future of our industry. Join us at the show as we work towards a safer and more sustainable food supply chain.

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